The First Protocol to Unlock The Value of Real-World Data
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Paired Protocol
Real-World Interactions are where life happens—where people connect, decide, and act—but there’s never been a universal, privacy-first way to harness their value.
The Paired Protocol delivers that: a scalable, effortless framework that ensures data is both actionable for businesses and safe for individuals.
Imagine hospitals using verified interaction data to tackle public health crises, cities optimising infrastructure based on how people actually move, or brands understanding their audiences without invasive tracking. That’s the future we’re building.
Fixing a Broken Data Economy
The Problem: Industries are blindfolded—fragmented, invasive, and unreliable data systems leave them cut off from the insights they need to thrive.
The Gap: Real-world interactions are where life happens, but there’s no secure, standardised way to capture their value, leaving vast potential untapped.
Existing datasets are limited to digital behaviour, while real-world interactions—when captured at all—rely on manual, error-prone processes that lack security, privacy, and reliability, missing out on richer, more actionable insights.
No Standardised Framework
There’s no secure, privacy-preserving method to authenticate, record, and leverage Real World Interactions (RWIs), leaving industries cut off from invaluable real-world data that could transform their insights and strategies.
Barriers to Privacy and Trust
Traditional systems frequently expose user data, eroding trust and making it impossible to leverage personal interactions securely without sacrificing privacy. Accessing this data to derive insights for your business involves jumping through regulatory hoops.
How Does it work?
The Universal Standard for Real World Interactions
Versatile
Privacy-Preserving Identity & Interaction Validation
Using zk-SNARKs, and Validium technology, PairedWorld ensures each RWI is authenticated with full privacy, allowing secure, scalable interactions without reliance on centralised systems.
Trusted Human-to-Human & Human-to-Machine Interactions
Paired facilitates secure, verifiable interactions between individuals and machines, opening new possibilities in healthcare, government, loT, and beyond, while ensuring interoperability across industries and business use-cases.
Decentralised AI for Intelligent Data Insights
A decentralised AI layer that allows industries to derive real-time meaningful insights without compromising data integrity, transforming how organisations understand and engage with verified real-world data.
The Team

Raluca Cherciu
Co-Founder & Board President

Aleks Kay
Co-Founder & Board Member

Prof. Dr. Gerhard Schwabe
Professor of Information Management, Co-Founder of the University of Zürich Blockchain Center

Ralf Glabischnig
Managing Partner Inacta Ventures, Co-Founder Crypto Oasis

Omar Peracha
VP of Engineering
PairedWorld Foundation Board

Unpaired
Unpaired is an experimental collective shaping the new creative economy.

Horizen Labs Ventures
HLV is the premiere Web3 advisory and investment firm built to push the boundaries of what is possible in Web3.

NFT Studios
NFTs Studios helps brands and artists worldwide to define, create, and launch ground-breaking web3 projects.
Advisors

Prof. Dr. Claudio J. Tessone
Professor of Blockchain & Distributed Ledger Technologies | UZH Blockchain Center, Chairman

Paul Taylor
Venture Partner (Web3) at BlackRock, Advisor & Investor

Prof. Dr. Paul J. Zak
Professor of Economic Sciences, Psychology & Management Director at Claremont Graduate University

Prof. Dr. Julianne Holt-Lunstad
Professor of Psychology and Neuroscience at Brigham Young University, Director of Social Neuroscience Lab

Dr. Andreas Glarner
Legal Partner at MME, Attorney at Law, LL.M, Advisor to companies in FinTech, Web3, DLT, DeFi, NFT & Gaming

Wes Levitt, CFA
Co-Chief Investment Officer of Alpha Sigma Capital and Head of Strategy at Theta Labs

Gustavo Mana, PhD
Managing Partner, Brandville Ventures
Ambassadors

Shira Lazar
Emmy-Nominated, Leading Voice Around Digital Culture and Emerging Trends

Rembrandt Flores
Founder of 8Commas,
Partner at Flowing Ventures